In todays world getting into online business is very important, showcasing your products and services ( sales & brand building ) using the internet, online platforms and digital devices to reach customers. It includes several methods:

*Search Engine Optimization (SEO)* : This helps websites show up in search results when people look for related topics.

*Social Media Marketing* :  Businesses promote their products on platforms like Facebook, Instagram, and Twitter.
*Content Marketing* :  This involves creating helpful articles, videos, or blogs to attract and keep customers.
*Email Marketing* :  Companies send emails to keep in touch with customers and share news or special offers.
*Pay-Per-Click Advertising (PPC)* :  Businesses pay for ads that appear in search results or on websites, paying only when someone clicks on them.

Advantages :
*Easy to Measure* :  Businesses can see how many people clicked on ads or visited their website.
*Cost-Effective* :  Often cheaper than traditional advertising methods.
*Targeted* :  Businesses can reach specific groups of people based on their interests and behaviors.
*Interactive* :  Customers can engage directly with brands through comments and messages.